Claire Spinola | Earned Media Director & Communications Strategist

With over 20 years of experience in public relations, I specialise in turning brand narratives into high-impact earned media campaigns. As Earned Media Director at Ogilvy, I lead creative campaign strategy, media relations, and storytelling for some of the world’s biggest consumer and corporate brands—including Google, Ford, Boots, Hellmann’s, TK Maxx, Coca-Cola, Cadbury, and Bacardi.

My work spans high-profile global client accounts, award-winning pro bono initiatives, and purpose-driven campaigns that drive cultural conversation. Known as a broadcast expert and multiplatform consultant, I bridge the gap between creative ambition and newsroom reality, securing sustained national coverage across TV, radio, print, and digital.

Core Expertise & Highlights

• Earned Media & Campaign Strategy: Architecting insight-led, headline-generating campaigns that earn attention naturally across broadcast, national print, and digital media.

• Global Brand Leadership: Leading media strategy for household names like Google, Ford, and Boots, while delivering award-winning work for pro bono and public interest causes (including PRWeek Award-winning campaigns for Relate, Hellmann's, and the Mayor of London).

• Broadcast & Newsroom Expertise: Deep-rooted expertise in national TV and radio pitching, broadcast media tours, and crisis-proof narrative positioning.

• Cultural Relevance & Innovation: Combining creative storytelling with emerging technologies and cultural hooks—from AI-driven utility campaigns to high-impact consumer activations.

Key Featured Work

• Google Gemini | Deposit Defenders: Led the earned media strategy pairing iconic duo Dick and Dom with AI to help young renters save millions in housing deposits. Delivered widespread national coverage including a double-page print spread in The Times, alongside lead features across ITV News, BBC, The Daily Mail, Express, and LADBible

• Pro Bono & Purpose-Led PR: Championed impactful social causes, including legislative and awareness initiatives such as Skin Cancer UK's The Melanoma Law campaign with Ogilvy Health and men’s mental health awareness with The Race to Save Lives and Mi-Code, campaigning to help the NHS and emergency services through managing medical information and emergency contact details, achieving national coverage and helping to secure critical investment.

• Coca-Cola | Cultural Relevance & Premier League Activations: Led earned media storytelling and newsroom integration surrounding major cultural and sports partnerships, positioning Coca-Cola at the centre of Gen Z pop culture, football, and music moments across national consumer, trade and youth lifestyle media.

• Bacardi | Experiential & Spirits PR: Designed and executed high-impact consumer PR strategies, experiential brand activations, and lifestyle media campaigns that secured sustained coverage across national culture, drinks, and trade press.